In the rhythm of Ethiopia’s everyday life, one animal quietly carries the weight of progress — the donkey. It is steady, humble, and indispensable, a true backbone of work and perseverance.

At ADC, we saw in the donkey a reflection of our own journey — resilient, reliable, and determined to move forward no matter the terrain.

In Amharic, a baby donkey is called “Wurinchila” (spelled Wuri’inchilla), representing potential and purpose.

As a growing company, we aspire to embody those same values: steadfast, grounded, and built to endure. Wuri’inchilla perfectly represents who we are today: ambitious, evolving, and ready to grow into our full strength.

It’s more than a name; it’s a tribute to the spirit of progress that keeps Ethiopia moving forward.